If you’re a business owner, you know how important it is to get your website at or near the top of search engine rankings. This is by far the best way to get your product or service in front of customers
The leading search engines are always changing their algorithms and this has SEO’s and business owners always fighting to get to or stay at the top of rankings.
What is Voice Search?
Voice search is when you use voice to enter the search query into an internet search
I am sure most of us are familiar with Apple Siri and Amazon Echo and Alexa. These were some of the first popular voice search apps. Google, Bing and Microsoft have all developed their own version of voice search as well.
Why is Voice Search in 2018?
This technology has been around for a while. so why is it important no?
Well the technology has been around for quite a while. But it was riddled with issues. If you ever tried to use Siri or any of the earliest Voice controlled software’s you would know about all the miss sent texts and grammatical errors they created. Most users reverted back to typing out texts and emails.
But Google, Amazon, Microsoft and Apple all saw this as an indispensable feature to their products and continued development. Today, the technology is nearly perfected and it has gained popularity among mobile searchers.
Why Mobile Search?
In North America, nearly 50% of all searches are performed on a mobile device. This trend is expected to continue to increase in the years moving forward.
Mobile search is extremely important to local businesses because almost all local searches are performed on local. So having your business set up on Bing Places for Business and Google my Business are so critical.
What is the Importance of Voice Search to My Business
By 2020, over 50% of all searches will be made using voice recognition software according to leading experts. Currently 4 out of 10 American adults make one voice search per day.
We already know that most of the voice searches being performed are local searches. This could be because they are made while people are driving or have their hands occupied. But in any case they are looking for local businesses with voice search.
What does this mean for local businesses?
Your website will need to be optimized for voice search. This is the way that website will need their online SEO formatted to rank at the top of searches.
How do you Optimize for Voice Search?
When people search from the web and have to type in their query. They will often use the least amount of words to get the result they are looking for.
With voice search, the search query is often in the form of a question and it is in long form.
Here is an example of a typed in search query: “best dog groomer LA”
Here is the same search query as a voice query: “what is the best dog groomer in the Los Angeles area?”
What Does Your Content Need to Look Like?
Google has been telling use for years to write naturally and for the user. This is going to be critically with voice searches. Ranking for single keywords will no longer mean as much. You will need to be providing content that answers questions and written in a way the does so.
Here Are a Few Tips
Get your local SEO on point
You will want you local citation in order and have as many positive reviews as possible. Social media mentions will also help.
Write Your Content Like You Speak
You will want your content to look natural so voice search will recognize it.
Get a Good SEO Compnay to Get You Started
Hire a good SEO company to get you started in the right direction. this technology is new and will be changing fast. only the best SEO’s will be on top of it